Proceedings
Keynote Addresses
Powered by Innovation 
MR Rangaswami, Sand Hill Group
Innovation for the Next Era
Ken Berryman, Principal, McKinsey & Co.
Breakout Sessions
Accelerating Sales Performance Through Applied Behavioral Sciences and Advanced Predictive Technologies
Dr. Alan Spizman, Stephen D'Angelo and Scott Zahn, co-founders, Spring Lake Technologies
Relationship Marketing 2.0: The Demand Creation Model to Align Marketing Strategy with Sales Execution in the On Demand World
Henry Bruce, Founder and President, Rock Annand Research
Software Appliances: An Alternative to SaaS
Billy Marshall, Founder & CEO, rPath
Getting the Most Leads for Your Marketing Dollars
Anil Gupta, Principal, The Applications Marketing Group
Driving Customer Adoption: Shifting from Product to Service Innovation to Enable Market Leadership
Chris Dowse, CEO & Founder, Neochange; Mark Cavender, Founder & Managing Director, Chasm Institute
The Science of Revenue
Johannes Hoech, Managing Partner, Milestone Group
The New Rules of Marketing and PR: Reaching Buyers Directly with Blogs, News Releases, Online Media, and Viral Marketing
David Meerman Scott, Thought-Leadership Strategist, Pragmatic Marketing
Offshore Alternatives: Vietnam
Vu Lam, VP, Offshore Operations, FCG Software Services; Dan Woodward, VP, Research and Development, BakBone; Shimon Keren, VP, Engineering, Witness Systems
Tuning Incentives to Motivate Sales and Drive Profits
Christopher W. Cabrera, Founder, President & CEO, Xactly Corporation; Jeff Williams, VP, Sales, Ironport
